BackHome/News/The fourth edition of ORIGIN PASSION AND BELIEFS, Europe's one-of-a-kind top Italian manufacturing Show, is set to start
10/07/2017

The fourth edition of ORIGIN PASSION AND BELIEFS, Europe's one-of-a-kind top Italian manufacturing Show, is set to start

80 companies will be exhibiting at Origin Passion and Beliefs representing the very best of Italian manufacturing. Small and medium enterprises from 12 different regions, specialists in providing quality supplies and services to the Fashion production chain and representative of Italy's leading production districts and most qualified Made in Italy know-how. Italian Exhibition Group's close collaboration with the Italian Trade Agency (ICE) has produced some rousing results with the confirmed presence at OPB of guest operators from China, Hong Kong, Japan, Lebanon, India, England, Turkey, Kazakhstan, Russia, Chile, Shanghai, Thailand, USA, UAE. This international attendance is further confirmation of global fashion brands' interest in the value of all-Italian quality manufacturing, research and craftsmanship. Both new and consolidated fashion brands operating on the large consumer markets level their sights onto Made in Italy products and are in search of manufacturing companies able to provide uncompromised quality and innovative craftsmanship to include in their collections. 

Matteo Marzotto, Executive Vice President of Italian Exhibition Group: “Origin Passion and Beliefs” fully expresses Italian Exhibition Group's mission which is based on two fundamental cornerstones: systematization and the vision of an industrial project. In order to compete on an international level, trade event providers must now join forces also, and above all, with institutional support. The agreement to organize the fashion-system manufacturing capsule in Milan, supported by the Ministry of Economic Development as part of its Plan for promoting Made in Italy, arose from this conviction. ORIGIN is well within the field of IEG's vision of a high-calibre industrial project which, on the one hand promotes entire top quality production chains, the elite of the Italian economy's Well Done, around the world,   and on the other, acts as an attractive market place for the best international actions."   Corrado Facco, Managing Director of Italian Exhibition Group: “Origin Passion and Beliefs was created with the aim of pointing trade show communication and business network spotlights onto the backbone of Italian manufacturing, those highly creative and specialized Italian SMEs that provide quality supplies and services to the Fashion industry and which, often with their own mini supply chains, represent the true super-sophisticated workshop that meets the professional needs of international fashion's most prestigious brands. Origin further enhances its value at this edition with the confirmed attendance of a large number of buyers from the luxury industry's key countries in arrival at Milan with the support and collaboration of the Ministry of Economic Development and ICE, the Italian Trade Agency."  
ORIGIN PASSION AND BELIEFS