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23/01/2015

FIERA DI VICENZA INAUGURATES A NEW ERA. VICENZAORO THE BOUTIQUE SHOW.

Created from an in-depth research into the new global scenarios concerning jewellery production and retail, this format makes it possible to satisfy the most dynamic aspects of the sector’s international demands, ensuring increased interaction with the offer.
VICENZAORO The Boutique Show shows itself as a true Jewellery City, with an original reorganisation of the product display: creating homogeneous communities of clearly recognisable companies based on reference values, positioning, organisation systems, types of production and overall image.
The division into 6 Communities provides a comprehensive overview of the exhibition’s offer, trends and global market. Buyers and purchasing groups are facilitated in identifying the most appropriate target companies, in line with their positioning, thus optimising and simplifying business.
At the same time, the need to draw broader identity boundaries is perfectly matched by enhancing the identity of each brand, thanks to the possibility of customising personal spaces.
With this new strategic concept, Fiera di Vicenza strengthens its authority and leadership recognised worldwide, demonstrating its commitment to offer exhibitors the opportunity of becoming the real stars of VICENZAORO January and the undisputed interpreters of their promotion.
VICENZAORO January