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01/09/2015

GOLD ALCHEMY IS COMING TO VICENZAORO SEPTEMBER 2015

Fiera di Vicenza will host the reference event for the international gold and jewellery industry from September 5 to 9.
The very finest gold and jewellery products available internationally, created through a fine balance of high-precision techniques and the best of manufacturing creativity, will be present throughout VICENZAORO September, the jewellery world’s leading business and cultural hub, which will take place at Fiera di Vicenza, September 5-9, 2015.
The central theme of the show will be “Gold Alchemy,"where gold and precious stones are the protagonists, brought together through the art art of shaping materials and creating products with high added value. 
It is a subject that buyers, exhibitors and visitors will see represented throughout the show and its and it various events, from the new format, VICENZAORO The Boutique ShowTM, through the Oscars of the jewellery world, ANDREA PALLADIO INTERNATIONAL JEWELLERY AWARDS. It will confirm VICENZAORO’s position as the key observation platform, raising awareness for cutting-edge production and the very latest market dynamics, making it easier for demand to meet supply, and anticipating new trends in design and culture that will impact upon the jewellery industry.


Derived from the Greek words khymeia, “to melt” and khumatos, “ingot”, the term alchemy evokes a supernatural ability to transform the elements, challenging the laws of physics and expanding the confines of material.  In alchemist terms, gold and precious stones have great metaphorical and spiritual power, expressing perfection and an ability to overcome earthly limits.
 Gold Alchemy” will be showcased during the Opening of VICENZAORO September, which will feature the prestigious Andrea Palladio International Jewellery Awards 2015, which celebrate excellence in world jewellery. Fiera di Vicenza’s Palladio Theatre will host the red carpet event with performances, where the theme, of course, will gold and jewellery shown in the light of the ancient, mystical practices.

VICENZAORO September