THE JEWELLERY CITY GETS READY TO SHINE AT VICENZAORO SEPTEMBER 2016
The event, which is a business and cultural hub of excellence for the entire international jewellery supply, is organised at a strategic point of the year, when sales in the trade at their peak, because of the pending end-of-the-year holiday period. Confirmed as one of the world’s leading gold and jewellery shows, VICENZAORO September is also renowned in the industry for providing an observatory to very latest trends and a preview of what is coming in the future.
The central theme of the show this will be “The Golden Touch.” Involving the many voices of the jewellery industry, it will cover six sub-themes: product excellence, both national and international products (The Touch of Well Done); Corporate Social Responsibility (The Human Touch); distribution (Get in Touch); new trends in the industry and the marketplace (The New Touch); international aspects (The Global Touch); communication (The Touch of Words); as well as cultural elements associated with the world of jewellery.
The September edition of VICENZAORO will feature a new and exclusive section called NOW “Not Ordinary Watches. It will showcase a selection of innovative brand and designer watches made in Italy and Europe, from an industry that, in terms of distribution and reference markets, is closely tied to the jewellery world.
The NOW Plaza, dedicated to watches, will be located in the ICON District, which is exclusive community for global brands in the jewellery industry. It is one of five districts in the VICENZAORO The Boutique ShowTM format (ICON, LOOK, CREATION, EXPRESSION, ESSENCE), which together provide a comprehensive overview of production excellence in gold and international jewellery. It will be an inspirational area, grouping together the different stories of independent brands, and characterised by strong knowhow, design and research into innovation. The watch brands include Altanus Geneve, Brosway, Didofà, Gagà Milano, Ju’sto, Locman, Lucien Rochart, Paul Picot, Save My Day, Sordi Spa, Terra Cielo Mare and Montres Louis Erard.