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11/09/2014

MORE THAN 18,000 VISITORS ATTENDED VICENZAORO FALL 2014

The fall edition of the jewellery trade show revolved about the theme ‘Metamorphosis’ and was dedicated to the ongoing changes in the Made in Italy identity.
After five days of events and industry initiatives, the fall edition of one of the world’s most important gold and jewellery trade shows, organised by Fiera di Vicenza, ended on a very positive note. Final figures showed that more than 18,000 industry professionals attended the event, which was held in seven pavilions covering a net area of 23,000 square metres, hosting some 1,200 brands, of which 10,972 from Italy and 7,490 from the rest of the world. VICENZAORO Fall once again consolidated its position as reference for the industry at international level, with an increase in overseas buyers and the involvement of new top brands.
The geographical origins of buyers reflected both the internationalisation of the jewellery marketplace and also the heightened political tensions in certain areas of the globe. The number of buyers from BRICS countries is on the increase, although domestic consumption in China has cooled off, while there has been a fall in visitors from certain of the Mediterranean countries, where the internal situation is less stable. The United Arab Emirates confirmed their role as undisputed business hub for the luxury goods market covering the whole area of the Gulf and Asia Minor. For the European Union, the signals were mixed: Germany recorded a good performance in terms of attendance, while for France there was a moderate reduction. The United Kingdom confirmed new interest in Italian products and Spain maintained the levels of previous shows. Overall, Central and Eastern Europe showed growth, and this compensated for a certain reduction in the number of important buyers from Russia and the Ukraine. The United States, which had already recorded robust import data for European jewellery during the first two quarters of 2014, confirmed a recovery in interest for Made in Italy products.

VICENZAORO September