BackHome/News/ORIGIN PASSION AND BELIEFS WINS THE CHALLENGE AND UPHOLDS ITS STATUS AS AN INTERNATIONAL REFERENCE FOR ITALIAN MANUFACTURING
14/07/2017

ORIGIN PASSION AND BELIEFS WINS THE CHALLENGE AND UPHOLDS ITS STATUS AS AN INTERNATIONAL REFERENCE FOR ITALIAN MANUFACTURING

ORIGIN PASSION AND BELIEFS wins the challenge and upholds its status as an international reference for Italian manufacturing with 80 prime examples of expertise. The show is organized by IEG Italian Exhibition Group in partnership with Milano Unica as part of the Ministry of Economic Development's Plan for promoting Made in Italy and enhancing the Italian economy's main production chains and leading trade show events of reference.  

With 80 companies representing the main productive districts of 12 Italian regions, double the number of exhibitors compared to the last edition, ORIGIN PASSION AND BELIEFS confirms its position as a unique Show of reference in Europe for the Italian manufacturing sector, the backbone of the fashion-system that generates 70% of fashion's global GDP.    
 

Milano Unica recorded an attendance of over 6,000 companies; a result in line with the September 2016 edition but with a more important specific commercial weight given the quality of the buyers and, above all, due to double the time spent in the exhibition touring the stands. International attendance also increased. ORIGIN PASSION AND BELIEFS contributed to this growth thanks to the close collaboration between Italian Exhibition Group and Italian Trade Agency (ICE) which guaranteed the participation of traders from over 14 countries worldwide.
ORIGIN PASSION AND BELIEFS