The Vicenza Fair looks to the future after a total makeover, involving not just its organisation, but also image and contents.  From excellent generalist Trade Fair to protagonist in a sector, luxury and lifestyle, with strong leadership ambitions. This is the area where gold and jewelry represent a deeply rooted core business that truly stands out.  This is the challenge for the next few years. A challenge that aims to highlight the role of the Vicenza Fair as leading actor with a new structure and repositioning of its gold jewelry fairs. Until now, the three shows basically had the same structure and the same customs, the only big difference being their position on the calendar. Now, we will see three completely different events aiming to represent the different moments of “doing fairs”, but above all three different chances to cover the varying needs expressed by the gold jewelry market.

Vicenzaoro First, from 16 to 21 January 2010.  Its name says it all: the first international gold jewelry fair of the year, first in the wide range of merchandise, first for business importance. Targeting the world's top purchasing groups, international buyers and large wholesale trade groups, First is the showcase presenting the first collections and the first proposals of the year by the 1700 exhibitors taking part. To coincide with First, there will be T-Gold, an international fair and one of its kind in Italy, dedicated to machinery and tools for gold jewelry production.

Vicenzaoro Charm, from 22 to 26 May 2010.  The lifestyle characteristic of the May fair will come through thanks to fashion appeal where the distinguishing feature will be making the most of made in Italy through contamination and integration with fashion and design.

Vicenzaoro Choice, from 11 to 15 September 2010, is the right choice for operators who want to make focused purchases to meet consumer tastes. Choice, for retail and in-depth looks at sector issues, meets the trade most demanding, informed requests, with strong focus on service.

But the Vicenza Fair goes beyond territorial limits and positions itself as leader also in the organisation of events outside the Vicenza fair district. The Vicenza Fair thus becomes an exportable brand offering a concrete representation of the evolution of a new way of doing business. About J will be the ouverture of this new path. A new event, carefully selected and positioned in the highest segment of the product-market relationship, to be held in Venice from 19 to 21 May 2010. At About J the best of Italian and international gold jewelry production will meet top Italian and international buyers.