SAT Expo is a rigorously Business-to-Business event. Some 52% of the visitors are installation technicians. SAT Expo officially became an International Salon during the 2004 edition, which is a further guarantee of the quality of the event and the presence of important companies and visitors from all over the world. SAT Expo can boast of holding a continent-wide blue ribbon in the division: it has surpassed European and Mediterranean Basin competitors and has successfully asserted itself over the years as the trade fair-laboratory, where new communications technologies are experimented live. In 2003, for example, the event hosted the first public transmission of terrestrial digital television.

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