The 25 prestigious brands featured at About J, the exclusive international, invitation-only appointment at Fiera di Vicenza expressed their satisfaction and appreciated the successful contacts made during the 2011 edition, confirming the validity of a format the promotes the role of Italian jewellery as a leader in design, creativity, and quality manufacturing while supporting the growth of Italian brand names on international markets of reference.

1. buyers were guests at About J, arriving from Central-Eastern Europe, Central Asia, the Middle East, the Far East, the USA, and the Americas, representing highly qualified individual and independent points of sale and networks of leading national and international atelier in this sector.
   50 foreign press journalists were present while another 60 were connected by web, thereby attaining media coverage that involved 40 countries worldwide.

The maisons* selected presented their collections in an extraordinary location, the Bisazza showroom, a true gallery of contemporary art.
On the third day, the About J Community transferred to VICENZAORO, where the About J Gallery took place: a spectacular showcase featuring the top selection of masterpieces by the maisons, as well as a particularly sophisticated space dedicated to business within the context of the renowned Vicenza show. The inclusion of About J in VICENZAORO proved to be a useful combination of different market segments: the 135 buyers were able to meet the offer of VICENZAORO in its entirety as well as make new commercial contacts with fair exhibitors.

The About J formula meets the objectives expressed by Fiera di Vicenza with the FDV 2011/2015 acceleration and development project, which is expected to be upgraded by integrating invitation-only events dedicated to the high-end of the market, thereby gaining positioning and segmentation.
The 25 magnificent brands of About J 2011 have proposed collections with a strong identity, top fashion jewellery that is right on trend, transmitting an image of excellence and contemporaneity, with particular attention paid to ethical principles.
In the near future, About J may evolve into a travelling event to visit the most important areas of reference on the international market.

• The protagonists of About J

Annamaria Cammilli, Bonato Milano 1960, Casato Roma, Chantecler, Charade, Chimento, Coscia Perle Coltivate, Crivelli, Faraone, Garavelli, Hellmuth Simply Good, Mattia Cielo, Mimì, Nouvelle Bague, Pasquale Bruni, Ponte Vecchio Gioielli, Roberto Coin, Roberto Demeglio, Rodney Rayner, Stefan Hafner, Utopia, Valente Milano, Vendorafa, Vhernier, Yoko by Europearls.

Info: www.aboutjevent.it and www.vicenzafiera.it

Info
Meneghini&Associati Press Office Fiera Vicenza S.p.A.
P +39 0444 578817 / M +39 347/1010498
Cinzia Di Rosa
dirosa@meneghinieassociati.it

P +39 0444578833 / M +39 342 1691607
Caterina Simonetto
communication@meneghinieassociati.it

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Press Release 14 September 2011