Inspiration, research, image, selection: these are the GOLD/ITALY passwords.
GOLD/ITALY presents the world with the
creative innovation of 300 selected brands from all the Italian gold
districts: Arezzo, Vicenza, Valenza, Torre del Greco, Milan .
It is the show that goes against the traditional grain where, in an
atmosphere buzzing with innovation and know-how, Italian companies that
most represent gold art and fashion jewelry present new forms of gold
and silver, new jewelry trends and open up dialogue with the fashion
GOLD/ITALY is synonymous of
creativity, design and tradition, presented in a modern and contemporary
setting. The attendance of some of Italy’s most famous designers and
the Italian and international press generates an exclusive mood and an
absolutely original identity. The fashion world made its debut with
designer Ermanno Scervino, who presented iconic garments from his
collections, worn with the most chic jewelry and accessories.
GOLD/ITALY places exhibiting
companies in the spotlight at special events and in staged settings,
where jewelry items, together with world famous designers, tell their
stories in a highly fascinating and suggestive itinerary. In this way
jewelry created and produced in Italy meets up with fashion and becomes a
key player in exclusive installations, fashion parades, shootings,
creative contests to bring three days of total glamour to life.