The trade show is scheduled for February 2015 at the Vicenza Showground. The 80,000-square
metre state-of-the-art facility will be hosting top brands from the sports and civilian weapons and
ammunitions sectors, which has an annual turnover of some 8 billion euros.
Fiera di Vicenza and ANPAM (National Association of Sports and Civilian Weapons and
Ammunitions and member of Confindustria) have got together to present HIT, a brand new event
dedicated to outdoor living activities, hunting, sports shooting and law enforcement. The trade
show will include the top brands in the weapons and ammunitions industry and thanks to the
expertise of the two organisers, aims to become the most important Italian and even European
date for a strategic manufacturing sector, Made in Italy.
Today’s announcement [Tuesday 10th June] was made during a meeting reserved to the press,
and also attended by Matteo Marzotto, president of Fiera di Vicenza, and Nicola Perrotti,
president of ANPAM. HIT – Hunting, Individual protection and Target sports, was launched in the
prestigious setting of Milan’s Museo Poldi Pezzoli, one of Europe’s most prestigious art museums,
which also houses precious collections of weapons and armour, as well as the famous “Hunting
HIT is being held at the Vicenza Exhibition Centre from 6 to 9 February 2015. The agreement
between Fiera di Vicenza, one of Italy’s top trade show companies and internationally important
business hub, and ANPAM, Italy’s main association for weapons and ammunition, aims to make
the event Europe’s main date for the industry, with a target of boosting business development
and internationalisation for one of Made in Italy’s most important industries.
Italy’s market for civilian and sporting weapons already exports over 80% of production. In fact,
Italy is Europe’s leading manufacturer of sports and hunting weapons (an annual volume of some
760,000 units, which accounts for about 60% of EU production, plus around 925,000 million pieces
of ammunition). Italy is also the world’s most important exporter when it comes to sports and
commercial weapons and ammunitions, particularly to the USA (about 45%). Overall annual
turnover for the industry is around 8 billion euros and it employs nearly 100,000 people.