ORIGIN PASSION AND BELIEFS WINS THE CHALLENGE AND UPHOLDS ITS STATUS AS AN INTERNATIONAL REFERENCE FOR ITALIAN MANUFACTURING
PASSION AND BELIEFS wins the challenge and upholds its status as an
international reference for Italian manufacturing with 80 prime examples of
expertise. The show is organized by IEG Italian Exhibition Group in partnership
with Milano Unica as part of the Ministry
of Economic Development's Plan for promoting Made in Italy and
enhancing the Italian economy's main production chains and leading trade show events of reference.
With 80 companies
representing the main productive districts of 12 Italian regions, double the
number of exhibitors compared to the last edition, ORIGIN PASSION AND BELIEFS confirms
its position as a unique Show of reference in Europe for the Italian
manufacturing sector, the backbone of the fashion-system that generates 70% of
fashion's global GDP.
Milano Unica recorded an
attendance of over 6,000 companies; a result in line with the September 2016
edition but with a more important specific commercial weight given the quality
of the buyers and, above all, due to double the time spent in the exhibition
touring the stands. International attendance also increased. ORIGIN PASSION AND
BELIEFS contributed to this growth thanks to the close collaboration between Italian Exhibition Group and Italian
Trade Agency (ICE) which guaranteed
the participation of traders from over 14 countries worldwide.