VICENZAORO BOOSTS ITS LEADERSHIP ROLE IN THE WORLD GOLD AND JEWELLERY TRADE
The VICENZAORO September show was declared a resounding success by exhibitors, buyers, and visitors alike. A contributing factor was the features added to the VICENZAORO The Boutique Show
exhibition format, now in its second edition. The innovative format,
which was introduced by Fiera di Vicenza for the first time at
VICENZAORO January earlier this year, involves placing exhibitors into
one of six communities, each of which gathers together companies that
are the same or similar, based on their reference values, positioning,
organisational systems, types of production and overall image. The newly
developed layout was credited for having increased the number of
business opportunities at the show and improving exhibitors’ visibility.
The general good mood of participants was confirmed by the physical data. The number of buyers was up by 14% compared to 2014, with more than 20,000 visitors attending the show. They were able to browse new products and featurespresented by more than 1,300 exhibiting brands, from all of Italy’s gold districts and 30 different countries, located in nine pavilions at Fiera di Vicenza, covering a net area of 29,000 square meters. Some 40% of the visitors were foreign, arriving in Vicenzafrom 121 countries, attesting to VICENZAORO’S international appeal, as well as strong demand for “Made in Italy” jewellery. Some 11,548 visits of Italians were recorded, pointing to a possible recovery of the domestic market.