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The History of Fiera di Vicenza

Un percorso attraverso foto d’epoca, immagini d’archivio, ritagli di giornale e testimonianze per ripercorrere la storia e i protagonisti della nostra Fiera.

The Free Fair

The city asked the Veneto regional government to set up a free fair to better the serious economic situation that had worsened through the 16th and 17th centuries. The government granted the request and the Fair was held in Paizza dei Signori until 1705 when it was extended into Piazza Biave.
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The Grand Opening

The Beginning of a Great Story

In 1946 it was inaugurated the Trade Fair in the new pavilions of the Fiera di Vicenza at Giardini Salvi. It were renewing public buildings, it were built new structures for the city, it were born new residential neighborhoods.

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The National Fair

After the war he estimated about 80 percent of damage on productivity compared to the beginning of the war in 45 'was brave the first post-war exhibition, the 46' was also the year of the first exhibition of the modern era; But the issue that really relaunched the economy Vicenza was that of 1947.

Vicenza Fair

This is a pivotal year in the history of Vicenza inspiration in the Vicenza Fair, a brand that is the strong desire to ensure stable administration of the Fair, will be present at even the president Alcide De Gasperi.

In the picture, to the left of De Gasperi, Lawyer Giacomo Rumor. To the right the Count Gaetano Marzotto.

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The year of wool and ceramics

It was the year in which Wool and Ceramic production were the most prominent and a portable pavilion was assembled for the occasion outside the traditional Salvi gardens location. This was also the year that a high fashion show took place at the Teatro Olimpico to enhance the wonderful craftsmanship of our tailors.

A whole year in a few days

"After three years from the end of the War, when the city is devastated, and we were almost no roads, destroyed by the markets, we saw the work of reconstruction and development assert with great energy in all sectors." Giornale di Vicenza

Instead the Gazzettino, as well as by half a million visitors, is stunned by blondes and brunettes... the ladies to the various sectors that enhance the products with their grace and kindness and tact with which they respond to visitors.

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The first event in Goldsmith and Silver

After agriculture, pottery, wool and fashion comes the fair Gold, who by this time become the spearhead of Fairs in Vicenza.
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The Fair engine of the economy

These are the years 60 'the period of the greatest economic boom in Italy and the Vicenza Fair is one prime example. The national jewelry exports grew by 40% from 1954 to 1964, taking first place in the world. Germany and the United States sells abroad and our country, but in fact re-export mostly jewelry made in Italy. At the fair of 65 'the value of gold and jewels exposed EUR 5 billion.


The new structure

It is the year in which the fair leaves the historic site of the garden Salvi and inaugurated the new structure, called the Aztec temple. The work lasted two years, the Vicenza Fair was ready for new goals were already six exhibitions that year, two goldsmiths.
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The New Pavilion

A new construction to mark the start of significant expansion and harmonisation of Fiera di Vicenza and its Fair Venue Space. A project that aims at exploiting performance and competitiveness to reaffirm Fiera as one of the world’s top reference points.
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